A few years back I was thinking about putting together an email marketing course. I ended up not going through with it for various reasons, but what I did end up with was a lot of words that I'd written on the subject as I planned the course outline and individual lessons.
Those notes were just sitting around unpublished, so I figured I'd rewrite and package them up as an MIT licensed Claude skill that anyone's free to use as they see fit.
The skill's broadly broken up into a few opinionated sections:
- Authentication - SPF, DKIM, transactional vs marketing, that sorta thing
- List building - practical tips on how to go about building a list and technical considerations to go with it
- Segmentation - what it is, how it works, etc
- Copywriting - practical tips on writing effective copy for emails
- Automation - triggers, common examples, etc
- Deliverability and metrics - what metrics mean, what to look at, what deliverability is
- ESP selection and reference - how to pick a vendor, tips on legislation, common mistakes
PRs are more than welcome, speaking to folks on #emailgeeks there's already some good ideas floating around on improvements to this thing.
You can get the skill here: https://github.com/jacquescorbytuech/email-marketing-skill