Advertising For Skeptics

by Bob Hoffman ⚡

If you're not familiar with Bob Hoffman, he's built a brand as The Ad Contrarian - which should tell you everything you need to know about why I enjoyed this book.

Through a no bullshit approach, Hoffman breaks down many of the delusions marketers and advertisers like to parrot to one another.

No, people don't want to join the conversation about your brand.

No, digital marketing doesn't change the fundamental truths in marketing.

No, a click isn't a meaningful metric.

No, millenials aren't special.

And many more...

If you've read Hoffman's blog before you've likely read many of the short chapters from this book, but this absolutely belongs on your desk or your bookshelf when you need a break from the bullshit you hear all too often around the office.