Why Google Dominates Advertising Markets

Go to source ⟶

This Paper explains how Google dominates advertising markets by engaging in conduct that lawmakers prohibit in other electronic trading markets: Google’s exchange shares superior trading information and speed with the Google-owned intermediaries, Google steers buy and sell orders to its exchange and websites (Search & YouTube), and Google abuses its access to inside information.



Subscribe for updates

Updates, whenever I've got something valuable to say.