Save the Planet, Send Less Email

With data centers forecasted to use 8% of the world's electricity by 2030, it's time to reassess our reliance on online storage.

“It’s costing us the equivalent of maintaining the airline industry for data we don’t even use,” says Andrew Choi, a senior research analyst at Parnassus Investments, a $27 billion environmental, social, and governance firm in San Francisco.

Maybe it's time for the email industry to stop encouraging us all to send more email.