Jacques Corby-Tuech
writing reading links

Do Less, Convert More

Fri 13 November 2020
Go to source ⟶

Testing is hard, particularly when AA tests can seem to give you results. This is great article from Davic Kadavy on common A/B testing pitfalls and how it's usually a lot harder to do than we think it is.

I spent hours pouring over articles, learning just how to run a reliable, significant A/B test, and I came to this conclusion: It Doesn’t F*cking Matter.

To me, it doesn’t matter, and to most budding businesses, it doesn’t matter.

Cheers,

signature

Subscribe for updates

Updates, whenever I've got something valuable to say.

Email Twitter Podcast RSS