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Testing is hard, particularly when AA tests can seem to give you results. This is great article from Davic Kadavy on common A/B testing pitfalls and how it's usually a lot harder to do than we think it is.
I spent hours pouring over articles, learning just how to run a reliable, significant A/B test, and I came to this conclusion: It Doesn’t F*cking Matter.
To me, it doesn’t matter, and to most budding businesses, it doesn’t matter.