Man, Phil Knight does not come across as likeable in this at all.
Admirable, yes, absolutely, and maybe that's why Shoe Dog is such a compelling read. I knew less than nothing about the history of Nike before picking this up, but in a short ~400 pages Phil Knight introduces the cast and the events that turned the business into the $113 billion behemoth it is today.
What I found interesting about Shoe Dog was how it explored Phil's growing maturity, which seemed to march in lockstep with Nike's success. He's deeply self-critical and doesn't gloss over his numerous mistakes and failures. Very refreshing in a business memoir.
Maybe don't marry your students though...